Myth 1: My website looks great therefore I will sell more
I'm going to start with a bombshell quoting top internet marketing guru Chris Cardell, "95% of websites are a disaster”. Does your website generate the sales or referrals you want? One of the biggest myths about an online store is that how it looks should be the prime concern. The look of a website has nothing to do with money. What’s more important is enabling your website to generate referrals.
Myth 2: A website is about you and your company
Your website is not about your business, it’s about the customer and their needs. When they hit your website you need them to 'STOP'. You only have 20-25 seconds to address the customer’s needs and concerns for them to read on.
Myth 3: Website designers know how to create your website better than you
Website designer do not know your business so why would you let them formulate an integral part of your marketing strategy? You should be working hand-in-hand with your website designer enabling your marketing strategy on the web. A business owner should be spending 50% of their time on marketing strategies.
Myth 4: The internet strategy is different to the rest of the business
Your business internet strategy is not a sideline it is a core part of your marketing strategy.
7 Powerful Internet Marketing Strategies
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